BROOKLYN, N.Y. — Brooklyn Buttery is literally giving butter a new flavor. Make that four flavors — sea salt, sriracha, lemon and maple.
“I like to think we’re the Ben and Jerry’s of butter,” said Josh Green, a chef who in 2017 launched Brooklyn Buttery in Brooklyn. “Ben and Jerry were able to make ice cream fun and exciting. We want to do the same with butter.”
The company is one that Dairy Farmers of America has selected to participate in its 2019 DFA Accelerator program — one of several dairy-food-product companies and agricultural-technology companies.
“Brooklyn Buttery re-imagines butter as a fun convenient product for home cooks to turn up the flavor on their dishes using sustainably sourced ingredients,” Dairy Farmers of America stated.
Brooklyn Buttery’s products are excellent for home cooks and chefs, said Monica Massey, Dairy Farmers of America’s executive vice-president and chief of staff. The company’s butter is currently offered by select food retailers such as Eataly, a large Italian retail and restaurant business with stores in several cities.
“We’re always looking for products that are new and local,” said Dino Borri, Eataly’s vice-president of global partnerships.
Because Green’s company is based in Brooklyn, his products fit the local bill for Eataly’s New York stores. For his butter creations Green sources milk from New York, maple syrup from New England and sea salt from the Atlantic Ocean. Lemons and sriracha peppers are organically grown.
“We tasted his products and they achieved our quality standards,” Borri said.
Eataly has sold Brooklyn Buttery products for about seven months. Dairy products are a big part of Eataly’s offerings — Italians are as fond of cheese as most Wisconsinites, Borri said. The future looks good for excellent-quality dairy products, he said.
“The trend will be for increasingly better-quality products,” he said. “People want to eat less but have better food. We’ll never stop looking for products with flavor and what the body needs.”
Green said he wants to encourage more home cooks to become excited about butter. His company’s website features several recipes to inspire even the most novice of cooks.
One of the reasons Brooklyn Buttery was selected for the DFA Accelerator is because Green is a chef and understands butter is a good fat, Massey said. Green’s added flavors can appeal to customers and enhance the butter category.
“It means a lot to have been selected by Dairy Farmers of America,” Green said. “They have loads of experience in marketing and sales, and I’m excited to learn more about farmers and the dairy industry.”
Dairy Farmers of America, CoBank and other investment and business-development companies mentor companies like Brooklyn Buttery. They help the entrepreneurs see opportunities — and hopefully seize them. The accelerator provides business-building programs with a focus on product, brand, marketing and entrepreneurship.
“By working and collaborating with dairy-food and agricultural-technology startup companies, we’re helping develop solutions that will not only provide value for our farm families, but will help drive consumer demand for dairy as well,” Massey said.
Dairy Farmers of America partnered with the Sprint Accelerator program for the DFA Accelerator program, now in its third year. The program objective is to mentor entrepreneurs who have new ideas for improving dairy-producers profitability as well as consumer demand for dairy products. Dairy Farmers of America recently selected for its 2019 cohort seven young companies — four agricultural-technology businesses and three dairy-food-product companies.