North Dakota State University’s National Agri-Marketing Association marketing team won this year’s national championship in the student competition.
“The NAMA marketing competition is an intense event that brings together 30 to 35 schools each year,” said David Englund, Agribusiness and Applied Economics (AAE) lecturer. Englund and Tom Wahl, AAE professor, coached the team.
The competition was at the April 8-12 National Agri-Marketing Association (NAMA) conference in Kansas City, Mo. NAMA is the nation’s largest association for marketing and agribusiness professionals.
“The competition helps students gain practical marketing and research experience, while meeting with business professionals in agribusiness and marketing,” Englund said. “Each year, students take a new product idea and write a five-page marketing plan, which they turn into a 20-minute presentation for the competition.”
This year, the NDSU team developed a marketing launch plan for a new product: an oat-milk ice cream called North Dakota Nice Cream. The product would serve a need for consumers, particularly lactose-intolerant customers, while providing benefits to North Dakota oat producers.
Team members were:
• Clara Konetschka, sophomore in strategic communication from Mendota Heights, Minn.
• Thomas Konetschka, senior in agricultural economics from Mendota Heights, Minn.
• Emily Christofferson, junior in finance from Napoleon, N.D.
• Jessica Refshaw, sophomore in agribusiness from Mahnomen, Minn.
• Brita Swenson, freshman in agribusiness from Lake Bronson, Minn.
• Ashley Bandemer, sophomore in marketing from Glencoe, Minn.
• Katelyn Kokett, senior in agricultural economics from Fargo, N.D.
• Nicholas Broberg, senior in marketing from Wayzata, Minn.
• Dylan Kallman, sophomore in agricultural economics from Lino Lakes, Minn.
• John Chadwick, sophomore in economics from Bemidji, Minn.
Over the last four years, the NDSU team finished in third place twice and sixth place once, Englund said.