April showers might bring May flowers, but it also brings the grilling season and the scent of meat sizzling over a flame.
That makes it the perfect time to celebrate Beef Month, says Jaelyn Peckman, director of consumer affairs for the Missouri Beef Industry Council.
She says beef is a crucial part of a balanced diet, and 38 different lean beef cuts carry the stamp of approval from the American Heart Association.
“Beef is a wonderful protein and an important part of a healthy diet,” she says. “One 3-oz. serving of beef has 25 grams of protein, or about half of your daily protein requirement.”
Peckman says while thoughts turn to grilling as the days get longer, beef is a versatile meat that works in any season.
“There really is something for everyone,” she says. “As we get into grilling season, there really are so many different things you can cook on the grill.”
She says many people like the convenience of beef and the ability to prepare a meal quickly. Peckman says the rising popularity of the instant pot has consumers searching for recipes.
The beef industry is using social media and new technology to promote beef. Peckman says the beef industry has created an interactive feature called Chuck Knows Beef, where consumers can ask questions about beef products and preparation.
“It works with (Amazon’s) Alexa system, and you can also download the app to ask questions,” Peckman says. “It was just recently released, and it’s a really fun tool. We think consumers are really going to enjoy it.”
Know a good cook to feature in Iowa, Illinois or Missouri? Call us at 800-475-6655 or email firstname.lastname@example.org.