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Working together for beef

Working together for beef

  • Updated
Stacy McClintock

As a cattle producer and a banker, Stacy McClintock sees the value the beef checkoff provides the industry. She enjoys the opportunity to participate in the Beef Checkoff process with leaders from around the nation.

Stacy McClintock did not always picture a career in banking, but she was positive cattle would be a part of her life. It was a happy coincidence that her life’s work in banking would naturally parallel her role in the beef industry as a member of the Federation of State Beef Councils.

McClintock has been on the Federation of State Beef Councils for three years and previously served on the Cattlemen’s Beef Board (CBB) for six years. As a bank officer in operations, she can work with millions of dollars, giving her a unique perspective on how the federation manages producers’ Beef Checkoff dollars.

McClintock knows the importance of the Beef Checkoff and emphasizes the importance of the relationship the federation has with state councils, such as the Kansas Beef Council (KBC).

“CBB is the Beef Checkoff,” McClintock explained.

States receive representation based on their population of cattle. Kansas, ranked second in the nation, has six representatives on CBB. The Kansas Beef Council and CBB each get 50 cents of each Kansas checkoff dollar, so coordination between the state and national organizations is critical to ensure producer dollars are spent effectively.

“When the state and national levels work together, we can get more done and that is good for everyone,” she said.

As a small beef producer, McClintock is a passionate representative at the national level.

“We all pay a dollar into the checkoff and the checkoff is very complex,” she said. “It's important to see the big picture and how much the checkoff truly does.

“As individual producers, we don’t have the resources to create imports and exports and offer official comments that delve into the dietary guidelines. We don’t put up billboards, run social media campaigns, and give out beef recipes and meal inspirations. We can’t do all of those things because we are doing chores and taking care of cows,” she said.

McClintock noted that checkoff funds supported initiatives that addressed more than 100,000 pieces of misinformation about beef in the media last year.

“That is astronomical to me,” she said. “Who wouldn’t pay a dollar just for that? It’s incredible.”

One of the most intriguing parts of the Beef Checkoff for McClintock was its role in dietary guidelines. McClintock’s daughter is diabetic so naturally, nutrition is an important part of their lives. While serving on the checkoff, a dietitian requested funds to attend a meeting overseas to discuss research showing beef causing cancer.

“It’s expensive to send someone overseas, and we are very careful about how funds are used,” she said.

They agreed to fund her trip. After the meeting, the dietitian was on at least six national news stations successfully disputing the research and pointing out its shortfalls.

“What would have happened if we had not sent her?” McClintock asked, confident the decision to fund that trip was money well-spent.

McClintock enjoys the opportunity to participate in the Beef Checkoff process with leaders from around the nation, but she is most proud of the beef industry on her daily drive home to Soldier, Kansas, past fields and pastures filled with families teaching children and grandchildren.

McClintock’s passion and leadership, as a producer, is one example to inspire the next generation to lead and protect the future of the cattle industry.

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