Businesses of Agriculture: Plains Equipment Group
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The equipment side of the agricultural story is one that has been woven into the history of farms and ranches for generations. Kent Kirchhoff — vice president of sales and marketing as well as one of the owners of Plains Equipment Group — took some time to share some of that history and a snapshot into the future.

“Plains Equipment Group prides itself on being a full-line John Deere dealer with a rich, local heritage,” Kirchhoff said. “We began with our first stores in McCook, Nebraska, and Oberlin, Kansas, as Southwest Implement in 1981. Then, in 1993, the organization expanded east with the opening of Plains Power and Equipment in York, Neb.”

As the years progressed, Plains Power grew with to its eastern trade area, Kirchhoff explained, in Osceola in 1996, Seward and David City in 1997, Crete in 1999 and Geneva in 2003. The western trade area added the North Platte location in 2008 and Broken Bow, Ainsworth, O’Neill and Ord in 2010.

“In 2008, the two regions joined to form the Plains Equipment Group with a goal of structuring the company for long-term success and longevity,” Kirchhoff went on. “In the fall of 2011, the Elkhorn and Gretna locations were merged into our organization, bringing our retail locations up to 15.”

Today, the mission at Plains Equipment Group is to be, “a trusted partner providing quality products, innovative solutions and outstanding service to our agricultural, residential and commercial customers.”

Kirchhoff said with that mission has been adapting to an ever-shifting industry, “Most notable throughout the years, have been the continuous changes in agriculture. We have grown and expanded as our customers have and we continue to strive for excellence through team work and partnerships with our suppliers and customers.”

While the business has changed, Kirchhoff noted Plains Equipment Group continues to strive to serve agriculture producers in a solid fashion, just as they did when they began in the early 1980s. “Going forward, our leadership is focused on continuously improving and evolving in order to provide customers the most comprehensive service and support in our industry; thereby becoming the most stable and supportive agricultural equipment supplier in the Midwest.”

When it comes to the future, Kirchhoff said, technology and information will be key, “Utilization of technology and specifically the data from our John Deere equipment is very important to the future of Agriculture. Maximizing productivity while conserving resources and protecting the environment, ensures a bright future for generations of farmers and ranchers to come.”

Kirchhoff said in order to meet their goals, the employees at Plains and their farmer and rancher customers are most important, “Feeding the world is a great and noble endeavor. To have a partnership with the farmers, ranchers and communities we serve is very rewarding. Employees are everything to Plains Equipment Group. They are the trusted solution providers for our customers, and we have the greatest group of customer-service-oriented employees in the industry!”

Kerry Hoffschneider can be reached at

Kerry Hoffschneider is a freelance writer for the Midwest Messenger, based in eastern Nebraska. Reach her at