CENTENNIAL, Colo. – The Cattlemen’s Beef Promotion and Research Board (CBB) has named Gregory Hanes of Colorado as its new chief executive officer, effective June 17.

“Knowledge of beef producers and the overall beef industry is a must in this role,” noted Chuck Coffey, CBB chairman from Davis, Okla. “Greg is well-regarded – both here in the U.S. and abroad – for his background and understanding of promoting beef and building industry relationships.”

The Beef Board is a body which oversees the Beef Checkoff and works very closely with USDA, state beef councils, contractors, beef industry leaders and cattle producers. As a result, the person who serves as the Beef Board’s operational leader needs to function in many different roles and in many environments. According to Coffey, Hanes fits that description very well.

Hanes comes to the CBB from the U.S. Meat Export Federation (USMEF) in Denver, where he most recently was vice president of international marketing programs, and he led the marketing team through global strategic planning processes. Hanes also served as the USMEF liaison to the beef industry and worked closed with a variety of national and state beef organizations. From 2006 to 2009, he was the director of the USMEF’s Tokyo-based office.

In addition to a master’s degree in international management with an emphasis in marketing from the Thunderbird School of Management at Arizona State University, Hanes also holds a B.A. in economics from Colorado College. Hanes was born and raised in Cheyenne, Wyo.

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