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A golden touch
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A golden touch

Family remembers seed business legend

Ed Robinson 1

Ed Robinson loads seed for Funk’s Hybrids in the 1950s. The Robinsons left Funk’s in the 1970s and started Golden Harvest.

The Nebraska seed industry lost one of its most tenured members with the passing of Ed Robinson Oct. 15.

The former president of the J.C. Robinson Seed Co. led the family-owned business for 55 years and made a lot of contributions to the industry he loved.

His son, Edward “Rob” Robinson said his father led a full life.

“I remember him fishing at his favorite spot in Mexico last January,” Robinson recalled. “He was clear-minded all the way up ‘til the end.

“My dad was a big fan of Rudyard Kipling, and about six weeks before his death, he perfectly recited about 10 minutes worth of the poem ‘Gunga Din.’ It was pretty amazing.”

Ed Robinson literally grew up in the Nebraska seed industry as he got involved with the J.C. Robinson Seed Co. at a young age. Ed Robinson was born in 1924, just as the hybrid corn industry was taking off. The J.C. Robinson Seed Co. jumped into the hybrid corn business in the early 1930s.

Ed Robinson 2

Employee Herb Johnson, left, talks with a young Ed Robinson in the 1940s.

“He was young at the time, but he knew that we grew pollinated corn varieties as well as vegetables,” Robinson said. “We could grow anything on a vine because the Platte and Elkhorn River valleys were suited for that kind of agriculture with their sandy soils. That was in the years before fruit and vegetable production picked up and moved to the irrigated regions of California.”

Robinson said his great-grandfather, Ed’s grandfather, started the J.C. Robinson Seed Co. back in 1888. Ed Robinson would become the president of the company at an early age after his father passed away in the 1940s. He was president of the company for more than 50 years and had a lengthy track record of success. From the 1970s and onward, the company had the Golden Harvest Seed brand before selling it to Syngenta.

“He led us through a lot of changes over the years,” Robinson recalled. “Dad led us through leaving the Funks G seed brand in the early 1970s and starting a new brand called Golden Harvest. He was the off-and-on president of Golden Harvest several times.” 

Ed Robinson 3

Ed Robinson touring a Golden Harvest research plot in the 1980s.

Robinson was also the chairman of the American Seed Trade Association’s Corn and Sorghum Division. He was on the U.S. Grains Council.

“He was quite involved in the industry,” his son said.

The company achieved some remarkable growth thanks to Ed’s leadership. At the peak of the J.C. Robinson Seed Co. and their Golden Harvest Brand Seeds, the company had the third-highest share of the United States’ corn market, behind only DeKalb and Pioneer brands.

While the company had a lot of success under Ed’s leadership, Rob’s brother, Doug, loves to share an interesting story about their dad that paints a picture of him away from work. The story starts during a large flood that took place in Waterloo, Nebraska, in 1944.

“Every house in town was underwater,” Doug recalled. “I recently received a picture showing Ed in the middle of the flood grasping the Waterloo city sign that says, ‘population 340.’ His hand is over the three and four, so the sign said, ‘Waterloo 0.’ It was just his personality.

Ed Robinson 4

Ed Robinson speaks at a Golden Harvest meeting.

“Ed was an amazing storyteller, and I remember that one,” he added. “He ran around town in a boat helping people. As the water came in, people moved onto their roofs, so Ed took his boat, helped them down, and took them to dry land.”

Ed Robinson had a great love for the land and the people he served, traits he instilled in both his sons. Rob said his dad cared deeply about the success of his customers and spent a lot of time meeting both customers and seed dealers. Ed also met with prospective customers to understand how they perceived his business, what they thought the company did well, and where they could improve their operation.

Ed and his company sold their Golden Harvest Seed brand to Syngenta in 2004, and Ed retired from the business. Doug stayed on with the business for a couple of years “to help the employees with the transition,” and then retired as well.

“He was a great friend to many people, even after retiring from the business,” Rob said. “He loved adventures, especially at his place in Mexico along the Sea of Cortez. Dad also loved his place in Minnesota at Leech Lake. 

Ed Robinson 5

Ed Robinson and Rob.

“He continued helping people after his retirement,” he added. “While he was at the place on Leech Lake, he got involved with helping the Ojibwa Indians. Whenever he was in Mexico, Dad worked with programs to help the local children improve their diets. He always had a keen interest in helping people wherever he was.”

Rob, who grew up working in his family company after starting part time at 14 years old, has kept his father’s legacy and love of the seed business going, starting Rob-See-Co in 2013.

Chad Smith can be reached at editorial@midwestmessenger.com.

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Chad started out as a radio broadcaster for 22 years, then made the switch to full-time freelance journalism. He grew up working on the family dairy farm, and enjoys staying busy with his wife and six children. Reach him at editorial@midwestmessenger.com.

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