The Kansas Pork Association has re-launched a rebate campaign through Ibotta, a coupon app for smart phones. The app requires users to take an action, such as watch a video or read a recipe, to “earn” a coupon.

The current campaign gives customers the opportunity to earn back a total of $0.25 on any fresh pork chop purchase. To be eligible for the rebate, they must watch a short video on the proper way to cook pork.

“This program has been successful for us in the past, so we saw value in continuing it," said Tim Stroda, KPA President-CEO. "Our goal with this campaign is to educate consumers on the proper way to cook pork, while encouraging pork purchases at the meat counter."

The offer started earlier this month and is being offered to shoppers in Kansas, Missouri, Colorado, Oklahoma and Texas.

Click here to download the Ibotta app.