Being an agriculturalist, at times, may feel like a thankless job. If Mother Nature isn’t battling against you, then the markets most likely are. With the dawn of social media sites effortlessly transmitting information and connecting people all around the world, it now sometimes feels like there is another battlefront agriculturalists must face – the misinformed consumer.
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Listen first when it comes to ag advocacy
For agriculturalists, it can be hard not to become defensive when faced with scrutiny from misinformed consumers, especially when so many farmers and ranchers view their work not as a job, but as an identity. Here, a Montana rancher, along with the help of his trusty horse and cow dogs, works to quietly ease cattle into the corral on a crisp fall morning.Â
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