Game on for dairy

Dairy checkoff partners with Gen Z influencers to promote benefits of milk

Amy Hadachek
Jun 1, 2021
Jun 1, 2021 Updated Jul 21, 2021

Nevin Lemos poses at is California dairy farm. Lemos, 24, teamed up with popular gamers and gave a video tour of his fourth generation farm.
Submitted photo

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The dairy industry is meeting the Gen Z generation where they are, and lately that means on social channels like TikTok, YouTube and Twitch.

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YouTuber Jordan Maron prepares one of his favorite gaming snacks, pizza. Maron and other Gen Z influencers were enlisted by the dairy checkoff to promote dairy products to a younger generation.
Submitted photo

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Reporter Amy Hadachek is a two-time Emmy Award winning meteorologist and a storm chaser who earned her NWA and AMS Broadcast Meteorology Seals of Approval. She and her husband live on a diversified farm in Kansas. Reach her at amy.hadachek@midwestmessenger.com.