This article is the third in a series of articles featuring the leaders of the Association of Women in Agriculture Benefit Corporation. The organization’s mission is to advance the education of women in agriculture. The organization also supports the student chapter of the Association of Women in Agriculture at the University of Wisconsin-Madison.
Cassie Endres joined the Association of Women in Agriculture Benefit Corporation after graduating in 2015 with degrees in dairy science and life sciences communication from the University of Wisconsin-Madison. She currently serves as the association’s secretary.
“The association helps women in agriculture connect with other talented and successful women in the industry,” Endres said.
Raised on a 700-cow dairy farm in Waunakee, Wisconsin, Endres puts her background and education in the dairy industry to work as a marketing executive at Filament, a marketing communications firm in Madison, Wisconsin.
“I help clients achieve their marketing-communications objectives,” Endres said.
She also provides sales support depending on a client’s particular needs and is responsible for analyzing and placing advertising in industry publications and social-media channels.
Endres brings to her job analysis skills she developed through dairy judging. She was a member of the winning team at the National Intercollegiate Dairy Judging Contest at the 2014 World Dairy Expo. She also won high individual oral-reasons honors at that contest.
She shares her knowledge as a coach for the Dane County 4-H Dairy Bowl and Judging teams. She has served as a dairy-judging team coach for Dane County 4-H for five years and as Dairy Bowl coach for four years.
“Cassie has great leadership qualities,” said Laura Hernandez, associate professor of lactation biology at UW-Madison.
While a student at UW-Madison, Endres was a member of the Badger Dairy Club. Hernandez served as the club adviser.
“Cassie was very helpful in organizing outings and trips for the club,” Hernandez said. “She also is very kind and was a top student in my lactation and physiology classes.”
Endres worked in 2012 as an event coordinator and office assistant for the Babcock Institute for International Dairy Research and Development.
“From the day she started working with the team, Cassie proved she had excellent communication and leadership skills,” said Karen Nielsen, who was Endres’s supervisor at the Babcock Institute. “She coordinated large projects like Ag 101 training for the Wisconsin National Guard, prepared educational materials, helped instructors and program participants with logistics, prepared newsletters, and wrote for the website and Facebook page. Cassie was one of the best student employees I ever had at the Babcock Institute. She became even more skilled with multi-tasking and leading many projects simultaneously throughout her time at the Babcock Institute.”
As an officer of the Association of Women in Agriculture Benefits Corporation, Endres works with other officers and members to support young women in the Association of Women in Agriculture student chapter. Endres was a member of that chapter while attending UW-Madison.
Her advice to young women in agriculture is to focus on work or activities that fulfill them.
“Don’t try to do too much after graduation,” she said. “That’s difficult because many recent graduates are so ambitious. But you need to learn how to say no and invest your energy in things that really excite you.”